cjr.org/cover_story/who_cares_if_its_true.php?page=all

BuzzFeed, as much as any newsroom, is the antithesis of traditional. A neon sign celebrates the Hot List, BuzzFeed’s signature form. The receptionist hands new employees swag—a sweatshirt and a canvas bag decorated with a classic BuzzFeed headline: “84 Things That Aren’t on an Everything Bagel.” The conference rooms ringing the newsroom are named for viral cats: “Shironeko,” “Princess…


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