FAQ’s used to be an excellent way for customers to find all the information they needed to know from your product or service. However, with the emergence of so many new tools and interactive ways to communicate with website visitors, people lost the patience to dig deep for relevant information prior buying from you. Your customers are looking for quick answers for complex and diversified questions and being able to respond to that might be not as easy as it seems. To help you optimize your own website FAQ's and be able to satisfy your own customers, we tried to understand what makes a difference between an excellent supportive FAQ's page as well as the factors driving bad FAQ's pages.