By Yahoo Privacy Team

Here at Yahoo, we work hard to provide our users with a highly personalized experience. We keep people connected to what matters most to them, across devices and around the world. We fundamentally believe the best web is a personalized one.

As of today, web browser Do Not Track settings will no longer be enabled on Yahoo. As the first major tech company to implement Do Not Track, we’ve been at the heart of conversations surrounding how to develop the most user-friendly standard. However, we have yet to see a single standard emerge that is effective, easy to use and has been adopted by the broader tech industry.

Users can still manage their privacy on Yahoo while benefiting from a personalized web experience. We encourage our users to tailor their online experience through the variety of privacy tools we offer within our own platform, accessible via our Yahoo Privacy Center.

The privacy of our users is and will continue to be a top priority for us.