When the Affordable Care Act took shape last year, a trio of New York entrepreneurs saw a big opportunity: 40 million people on the brink of choosing their own health insurance — one of the most confusing processes known to man. Anyone who could make that process simple and easy stood to win huge. So they launched Oscar Health to do just that. Starting with New York City, Oscar’s founders believe the health insurance industry needs an overhaul to provide a better customer experience, and that human-centric design will lead the charge. As Head of Product, Eddie Segel and the team at Oscar are bringing this vision to life. With customer-friendly data visualizations and streamlined interaction design, Segel is helping Oscar make health insurance effective and effortless. At First Round’s recent Design+Startup event in New York, he outlined the four strategies Oscar has deployed to deliver this unique brand of service to people who truly need it.