Most company websites have an “About Us” section describing the company. Most of those sections include a “Team” page, but it seems only a few actually tell you about the team. I think this is one of the most important pages on a site, especially for a startup, and it should be about your team, not about marketing text.

When you’re first starting a company, you want to look further along than you are. Will people use your product or hire you if you’re just one or two people in a garage working on a product? The website is a great way to project the company you want to be, so people seem to migrate to the generic team page that goes something like this: