Update 25th June 2014 7pm IST: With the new version of VWO, we have now given an option to mask experiment names and variation names. Update 5th June 2014 11 am IST: It looks like Optimizely is planning to fix the issues that have been identified – particularly they will allow exclusion of paused and draft tests from test settings. We’re glad they responded quickly to this. Gaining trust of businesses by fixing such issues will be good for A/B testing industry at large, and that was our original intention. In the comments below, people mention that knowing what tests are running is possible using VWO as well. As we write in the article, it’s by definition possible for all A/B testing tools. What is not possible from the VWO test settings code right now is to know what tests are planned or what tests were conducted in the past...