Unless you’re making a game, something porn related, a blog, or any other type of entertaining time-sucking app, your goal is to get people to stop using it as quickly as possible. Here’s why: Whats our goal when designing an app? Fuck... | Elliot Nash | Founder of CampusHero.com, 404engine.com and a few others. Dribbbler, fitness jabroni. Lead UX for Swoop.