It is well-known that we are spending more time online with our mobile devices. Furthermore, the majority of our time spent on mobile is in applications, rather than the mobile browser. Deeplinking standards have emerged to connect content across mobile apps and mobile browsers and provide the same fluid user experience as desktop.

The majority of our time spent on mobile is in applications, rather
than the mobile browser.

However, for several leading companies such as Amazon, ESPN, and Ticketmaster, users are still accessing these sites more often from their  mobile browsers than from the corresponding native apps. Why might some companies have higher in-app engagement than others? Does the use of deeplinks have any correlation to time spent via mobile apps?