China’s Chang’e 3 robotic landing on the moon has helped spur a political crusade in the United States to more aggressively explore and utilize the moon. At the heart of the campaign is the Lunar Exploration Analysis Group (LEAG), a group chartered by NASA Headquarters to assist in planning the scientific exploration of the moon.  LEAG is organizing a letter writing campaign to Congress to underscore the importance of the moon. The LEAG scripted strategy is being orchestrated under the banner “Destination Moon” with a key, straightforward goal highlighted in a flyer: “Use the moon to create a sustained human space-faring capability, advancing exploration of the Solar System.” [See photos from China's first moon lander and rover] The flyer is to be sent, along with a cover letter, to all members of the U.S. House of Representatives and Senate committees that have influence on NASA funding, and to all the lawmakers of the LEAG executive committee members.