blog.optimizely.com/2014/10/30/the-problem-with-ab-testing-success-stories

Like many, I learned about the principles and practicalities of A/B testing from online articles and resources. From the time I was first introduced to split testing, I've made conversion optimization my full-time profession. A year later, I noticed something alarming about the stories I was once so excited to read: success stories about A/B…


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