Today, we’ve changed our name from Lift to Coach.me. The changes are live on the web, on iPhone, and on Android. If you’re a coach (or want to be a coach) and want a fancy coach profile like mine, then make sure to reserve your coaching URL. Why we chose Coach.me. A superficial benefit to the name change is that it removes some confusion around the name Lift. Multiple companies have adopted this name (because it’s a great name!). We get support email for three of these other Lifts, including a guy who bought a Slow Carb Diet coach in order to ask for a ride from Scottsdale (proof that people don’t read your copy). But that’s just a superficial reason to change our name. The deeper reason is that we are a different company than we were when we started. We’ve kept our original mission, to help you become super human, but we’ve pivoted wildly from our initial product idea. The name, Coach.me, reflects that pivot. Coach.me isn’t even our first name change. When I started coding, I called the project Lifepoints. Then, for almost a year, I called it Mibbles (just a goofy name for points). Then we..