businessweek.com/articles/2015-01-15/the-growing-world-of-moneymaking-fan...

Enormous TV screens with live National Football League feeds cover the walls of the ballroom at the Cosmopolitan Hotel in Las Vegas. A sound system blares the broadcasts of all the various games at an ear-shattering volume. Couches and bar stools are scattered around the 14,520-square-foot space,


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