by Frédéric Filloux Some legacy media assets are vastly underestimated. A few clues in four charts. Recent annual reports and estimates for the calendar year 2014 suggest interesting comparisons between the financial performance of media (either legacy or digital) and Internet giants. In the charts below, I look at seven companies, each in a class by itself: A few explanations are required. For two companies, in order to make comparisons relevant, I broke down "digital revenues" as they appear in financial statements: $351m for the New York Times ($182m in digital advertising + $169m for digital subscriptions) and, for The Guardian, $106m (the equivalent of the £69.5m in the Guardian Media Group annual report (PDF here). Audience numbers above come from ComScore (Dec 2014 report) for a common reference. We’ll note traffic data do vary when looking at other sources - which shows the urgent need for an industry-wide measurement standard. The "Members" column seemed necessary because
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