I’ve been doing reviews of startup landing pages for quite some time. And so, I noticed a clear trend: Nearly 90% of people make the same 4 mistakes writing the copy for their first landing page. So, I decided to share what these mistakes are with you and give you some heads up. ;) Mistake #1: Failing to capture attention I often say that you have 8 seconds to capture your visitor’s attention. At least, that’s how much the human attention span is according to latest stats. So, it’s very important what information you present to your website visitor in these first 8 seconds. The headline is what people notice immediately. It’s the first impression of visitors about your website, company and product. That’s why it’s the headline’s job to capture attention and to intrigue. It’s the headline’s job to pull the reader in and make them read the subheadline and[...]