elischiff.com/blog/2015/6/23/apples-indies

The media is abuzz with news of Taylor Swift's adulatory plea to Apple supposedly succeeding in bringing the giant to its knees. The story is best recounted by Nilay Patel of The Verge:

Apple Music pays higher royalties than competitors like Spotify because
there's no free option; you have to pay $9.99 a month to use it. But to
entice consumers into signing up, Apple's offering a three-month free
trial, and artists like Swift weren't going to see any money during
those three months…Swift posted an open letter to her Tumblr saying she
would withhold her album…17 hours later Apple's Eddy Cue apologized on
Twitter and completely backtracked…Applause and retweets all around.

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