The media is abuzz with news of Taylor Swift's adulatory plea to Apple supposedly succeeding in bringing the giant to its knees. The story is best recounted by Nilay Patel of The Verge:
Apple Music pays higher royalties than competitors like Spotify because there's no free option; you have to pay $9.99 a month to use it. But to entice consumers into signing up, Apple's offering a three-month free trial, and artists like Swift weren't going to see any money during those three months…Swift posted an open letter to her Tumblr saying she would withhold her album…17 hours later Apple's Eddy Cue apologized on Twitter and completely backtracked…Applause and retweets all around.
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