Ellen K. Pao is a lawyer and the chief executive officer of the Internet company Reddit Inc . After Pao lost her gender discrimination case against venture capital firm Kleiner Perkins she was appointed CEO of Reddit Inc and Reddit entered into a new age of censorship. A vast majority of the Reddit community believes that Pao, "a manipulative individual who will sue her way to the top", has overstepped her boundaries and fears that she will run Reddit into the ground. Alternative sites to Reddit.com have sprung up and have received vast amounts of traffic within the recent months. The communication between the Reddit administration team to its subreddit moderators is very lacking and rather unsettling after years of empty promises to the moderators to improve and provide tools to help run subreddits, and ultimately Reddit as a whole, smoothly. Advance Publications needs to fix this ordeal or risk irreversible harm to their international brand, Reddit Inc. Action must be taken to prevent Reddit from being further run into the ground.