<img src="http://tomtunguz.com/images/capital_efficiency_startup_name.png" width=100%/><p>Naming your startup can be one of the hardest things to do when starting a company. First, the name has to resonate with each founder. Then, the domain must be available to buy. Last and perhaps most importantly, investors need to like it because the first letter of startup's name has meaningful impact on how easily the company will be able to raise money. Whatever you do, don't pick a name that starts with the letter J. Or K. Or Q. Instead, favor names beginning with T, O and A.</p>